ARE VERY PROUD TO ANNOUNCE THAT WE HAVE JUST WON GOLD (AGAIN!) AT THIS YEARS GREAT TASTE AWARDS!
Cherry Brandy - Gold Star 2015
WE’VE WON 11 GREAT TASTE GOLD STARS OVER THE LAST FEW YEARS ... IT'S A GREAT FEELING, BUT BOY DO YOU WORK FOR IT
Any food or drink producer will tell you what a wonderful feeling it is to win a Great Taste Award - people with refined palettes and sharp noses, from top chefs to brutal food critics, blind tasting your product and telling you 'I love it!'. What's not to like?
However, some may be less inclined to tell you how nerve wracking the whole experience is.
It's been dubbed the food Oscars - though happily there are no weepy acceptance speeches to sit through. Nonetheless your beloved product you've spent months designing and refining is shipped off to be blind judged by industry leaders who don't care about your hurt feelings and keep a vice like grip on those stars. Success is far from guaranteed.
In fact, generally less than a third walk away winners - and there were 10,000 products submitted this year. It's a crowded space to shine through. And not only is walking away starless a possibility, but if your product really displeases the panel you can add a pile of withering tasting notes to your disappointment. Ouch.
Come to think of it - it's less Oscars, more Hunger Games. Happily the odds were firmly in Friary's favour for 2015 and we nailed the gold - not only that but of those 10,000 products, only 31% came away with a star this year, including our delicious cherry brandy. Cue satisfied air punches at Friary HQ, a few unfunny Hunger Games references and a round of Blood and Sands (delish cherry cocktail) for the office!
As we're allowing ourselves a quick 'hip-hip hooray!' before we crack on with the day job, we've pulled together our 'Great Taste Greatest Hits' below.
Try them - they really are great!
Apricot Brandy Liqueur - 1 Star
Strawberry Velvet Vodka - 3 Star
Apple Liqueur - 1 star
Christmas Wine - 1 Star
Blackcurrant Liqueur -1 Star
Spiced Mead - 2 Stars
Abbot's Choice - 1 Star